We started with
one rule: get up.

Up And At It Clothing was founded in 2025 in Memphis, Tennessee (EST. 2025), with nothing but a printer, a folding table and a refusal to waste a morning. The name wasn't a slogan — it was the thing we told each other before the sun came up.

Memphis teaches you that nothing is handed over. You work for it, you earn it, and you carry it with pride. That's stitched into every piece we make: heavier fabric than we need to use, seams that survive the wash, fits that look right on real bodies.

We make clothing for the ones chasing something. The second-shift worker, the student, the founder, the athlete, the artist. If you're up before the world is, this is your uniform.